Four significant challenges of investing.

Four significant challenges of investing:


  1. Battling short term thinking

  2. Conquering prevailing preference for ‘hard’ numerical data over subjective assessments of quality

  3. Accepting that quality companies are not always the most exciting investments

  4. Accepting that quality stocks will often appear to be ‘expensive’.


Thanks for reading,

Lachlan Morgan, CFA.

Partner | Analyst